CONTENT STRATEGY AND MONETIZATION

BSX 341
$725.00
 
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You will receive a log-in link before the class begins at the email address you used to register. Details

DIGITAL MARKETING 101
BSX342-FA21
Thurs, 6:00 - 9:00 pm, 7/14-7/28
12 hours, $425

In today's world, your business is only as good ad your online presence. In course, you will learn to create and implement a marketing plan that attracts and keeps customers.
We'll start with the elements of a visual brand (logo and tagline) and create a coordinated marketing plan that uses social media, keywords, and content to bring people to your website. 

Topics

  • Audience insights and analytics
  • Types of content and distribution media.
  • What makes content valuable
  • Content Marketing

Content Strategy, Step by Step

  • Discovery: Research, internal audit, competitive audit, channels
  • Strategy: Topics, Taxonomy, Program, Process, Voice and Tone
  • lan: Program and Process in detail, Campaign model, CMS customization, Metadata, and Migration plans
  • Creation: Production, QA, SEO, Governance model
  • Roll out and Maintain: Advisory role with client, Audit and Weeding, Analytics
  • Monetization models and tools.